News & Features
  Student communicators' exemplary works in values ads recognized  
  Post by: Jerwin M. Lasin | 3/13/2013 10:48:29 AM  

  De La Salle Lipa garnered majority of the awards in the recently held "AdSpeak '13: The Right Direction," a student convention on values advertising, held at Student Center Auditorium of Colegio de San Juan de Letran in Intramuros, Manila last February 8, 2013, where more than 600 delegates from 24 participating schools attended. Jeannine B. Palomillo, 3rd Year AB Communication student, with her two PSA campaigns "The Rewind Button" with values on concern for and the preservation of the environment, and "I am Human" with values on concern for human rights, both made it to the top ten Finalist of Campaign Category. "The Rewind Button" won two major awards which are the BEST PSA CAMPAIGN Student Choice award, and 1st RUNNER-UP Values Advertising Award. Katherine Kay Mariano, Joan Casey Espolong, and Andrea Florence Alcantara, 3rd Year AB Mutlimedia Arts, with their Digital PSA "Heal the Earth," made it as finalist with UP Diliman's "Hands" on the Digital PSA Category. "Heal the Earth" with values on concern for and preservation of the environment won all major awards; BEST DIGITAL PSA Values Advertising Award, BEST DIGITAL PSA Students@ Choice Award, and BEST DIGITAL PSA Online Choice Award. The event was highlighted with the awarding of the winners in the different Public Service Advertisement categories in Print, Radio, TV, Digital, and campaign categories. The awards per category are Values Advertising Awards - awardees are chosen by the resource speakers; the Students' Choice Awards - awardees are chosen by the student delegates; and the Online Choice awards - awardees are chosen with highest votes online. AdSpeak '13 is conducted in partnership with Advertising Foundation of the Philippines in promoting its goal of inspiring future communicators on the importance of advertising with positive values. Share