MARKSER – Marketing Services
A course designed to train students on the application of basic marketing principles, including the marketing management process (which covers the 4 P’s), on the marketing of services in the Philippine environment. The course is timely since there is a proliferation of service-oriented private and public, profit or non-profit organizations in the areas of communications, pre-need plans like educational plans, health care/medical, hotels, recreational, management consultancy, banking, etc. Actual hands-on projects are required of students to learn the application of the theories and concepts of the marketing for service-oriente organizations.

MARKPRO – Marketing Services
A course on product planning and development. The study covers all functions involved in the formulation of product policies and the development of marketing plan. The plan includes the elements of product design, principles and techniques of branding, labeling, standardization, quality control, introduction of new products, modification or elimination of old ones. It also covers the strategies for pricing, advertising, sales promotion, distribution, publicity and social responsibility. This subject serves as the integrating course for Marketing Management majors. The skills required in the strategic marketing planning through the preparation of a Marketing Plan will enable the students to venture into a product or brand management career.

MARKCU1 – Consumer Behavior/Research Application
A course dealing with a thorough understanding of the consumer – the principal reason for the development of a product. The course covers in-depth study of his needs, motivations, as well as environmental influences related to his behavior and decision to purchase goods or services. The research application portion of this course will require students to conduct an actual research study on one aspect of consumer behavior through surveys, focused group discussions or other data gathering methods adopted by marketing organizations.

MARKCU2 – Marketing Practicum
A 300-hour exposure of graduating Marketing students (in groups of four) in selected and approved business companies in Metro Manila, to familiarize them with the application of marketing principles, theories, concepts and practices. The required output is a Marketing Plan, Service Plan or a Research Study, which the group will defend before a panel of faculty and industry practitioners. The quality of the contents of the output must be equal to that of thesis. Passing a qualifying exam in marketing management will be a requirement before enrollment in the course.