MARKRES – Marketing Research I
A course design to expose the students to the use of different kinds of information necessary to help formulate marketing policies and decisions. Emphasis is on methodology and systematic gathering, recording, analyzing, and interpreting of data imperative to decision making. This course covers the essentials of the research study on markets, products, pricing, distribution and promotions (through advertising, sales promotion, personal selling, and/or publicity).

MARKSAM – Sales Management
A course on the principles of salesmanship and sales management functions. The subject covers familiarization of students with the skills and techniques of an effective salesperson. It also covers the functions and methods of recruiting, selecting, training, motivating, equipping, compensating, controlling and supervising salesmen. A 100-hour practicum in a firm is expected to expose the students to actual selling activities either in an office setting or in the field.

MARKADI – Principles and Techniques of Print and Non-Traditional Advertising
A course converting the principles and techniques of advertising in the printed media like newspapers, magazines and journals and in non-traditional media like direct mail, outdoor, point of purchase, brochures, leaflets, etc. An overview of advertising agency operations is presented, focusing on account management and creative and media services.

MARKAD2 – Principles and Techniques of Broadcast Advertising
A course covering the principles and techniques of advertising in the electronic media which are radio and television as well as other audio-visual types of advertising like cinema and cable television. The viewpoint of the creative department of the advertising agency is taken and how it coordinates with the rest of the departments of the agency. As a prerequisite, students develop an actual broadcast advertising campaign for hypothetical/real or service.

MARKCOST – Distribution System and Cost Analysis
A course aimed at knowing the different types of middlemen in the channels of distribution, how each one can best serve specific consumers through the physical distribution functions to be performed. Emphasis is on the different costs involved in the distribution of products from the point of production to the point of consumption through the various marketing intermediaries. Students are required to make a study of the distribution system of a corporation by interviewing a firm belonging to the top 1000 corporations of the Philippines.