Innovative Marketing and PR: Capturing the Market of the 21st Century

De La Salle Lipa, in partnership with AIESEC (Association Internationale des Étudiants en Sciences Économiques et Commerciales), will be holding its 2nd Regional Marketing and Public Relations Congress to be held on December 10, 2011, Saturday, at the DLSL Sentrum. This year’s congress’ theme “Innovative Marketing and PR: Capturing the Market of the 21st Century” aims to give the latest trends in market innovation to current and future marketers. Innovative Marketing through product innovation, integrated marketing communications, and various advocacy campaigns will be the core of discussion to be participated by marketing practitioners and college management and communication students in the CALABARZON and nearby provinces.

Topics to be discussed are: “Building Teams for Innovative Marketing” by Mr. Anthony Pangilinan, Chief Disturber of Training and Events Company and Chief Trainer of Inspire Leadership Consultancy; “Media and Ethics: Shaping the PR Strategies” by Mr. David Jude Sta. Ana, TV 5 Head of News Operations.; “Market Innovation: Thinking Out of the Box” by Mr. Simplicio Umali, President of Gardenia Philippines; and “Strategic Use of Social Media” by Mr. Anton Diaz, Publisher and Internet Marketer of OurOwesomePlanet.

Registration fee per participant is Php 350.00 which covers conference kits, and certificate of participation. Freebies from congress’ sponsors and exhibitors also await the participants. The congress will start at 8:00 am and expected to end by 4:00 pm.

We will be delighted to receive your confirmation on or before November 20, 2011. You can send your confirmation to our Congress Coordinators, Ms. Malou Malaluan or Ms. Dona Orcena at (043) 981-1100 or email them at mcd@dlsl.edu.ph.

See you at the congress!