DLSL values the rich heritage of the institution and its brand identity by promoting the responsible use and association of its names, seals, logos, emblems, images, symbols and taglines that are representative of DLSL (together referred herein as “Marks”), and ensuring the fair share of the economic value that the use of DLSL name produces.
DLSL owns and controls its Marks that have become commonly associated with DLSL. In particular, DLSL prohibits use of DLSL’s Marks in connection with an actual or implied endorsement of non-DLSL entities or their products, services or activities that might compromise the integrity of DLSL.
Mark: DE LA SALLE LIPA R.P. 1962 CRESCIT GRATIA VIRTUTEQUE
Registration No.: 4/2014/00001111
Registration Date: July 17, 2014
Mark: BR. BUKNOY and Mascot
Design Registration No.: 4/2014/00001109
Registration Date: May 29, 2014
Guidelines on the proper use and display of DLSL Marks may be found in the Visual Identity Manual issued by the Office of the Strategic Communications.
The trademark policy is discussed in Section 6.3 of the Intellectual Property Policy.